We got a brief to create a series of images for a dance campaign ranging from past, present, and future of dance. They all had to communicate the elevation of dance. We worked with the client to identify elements that would communicate different time periods and still be recognisable. Primary photography was done after we identified the themes as Renaissance, Modern minimal and Futuristic Sci-fi. The delivery package included a series of animated gifs, stills and Facebook and Instagram ads to generate leads and brand awareness.